JOHANNESBURG (Reuters) – Protesters outraged by a “racist” H&M ad raided numerous of the Swedish style group’s South African shops on Saturday.
The Economic Liberty Fighters (EFF) protesters targeted 6 H&M shops in the Gauteng province, where South Africa’s financial center of Johannesburg lies, taking down store screens and tossing clothing around, authorities stated.
In one circumstances, officers fired rubber bullets to distribute the protesters, the authorities included.
H&M previously today released an apology for the commonly slammed advertisement, which included a black kid modeling a sweatshirt with the motto “coolest monkey in the jungle”, and stated it had actually eliminated it from all its marketing.
However Mbuyiseni Ndlozi, representative for the ultra-left EFF, stated that was insufficient, too late.
” The time of apologies for bigotry are over; there should be repercussions to anti-black bigotry, duration!” Ndlozi composed on Twitter, publishing photos of a vandalized H&M shop and video footage of shouting EFF fans.
H&M South Africa did not react to an ask for remark, however its regional site brought an apology for the ad.
” Our position is easy, we have actually got this incorrect and we are deeply sorry,” the apology read.
Cops stated they were keeping track of the demonstrations, however that they had actually made no arrests up until now.
Demonstrations over viewed business misbehavior have a history of turning violent in South Africa, where some motorists for ride-hailing service Uber have had their cars torched over the previous year by routine taxi operators.
Reporting by Alexander Winning; modifying by Alexander Smith