South African protesters ransack H&M stores over ‘racist’ ad


JOHANNESBURG (Reuters) – Protesters outraged by a “racist” H&M ad raided numerous of the Swedish style group’s South African shops on Saturday.

The Economic Liberty Fighters (EFF) protesters targeted 6 H&M shops in the Gauteng province, where South Africa’s financial center of Johannesburg lies, taking down store screens and tossing clothing around, authorities stated.

In one circumstances, officers fired rubber bullets to distribute the protesters, the authorities included.

H&M previously today released an apology for the commonly slammed advertisement, which included a black kid modeling a sweatshirt with the motto “coolest monkey in the jungle”, and stated it had actually eliminated it from all its marketing.

However Mbuyiseni Ndlozi, representative for the ultra-left EFF, stated that was insufficient, too late.

Individuals demonstration in front of H&M shop in Cape Town, South Africa, January 13, 2018 in this photo acquired from social networks by REUTERS

” The time of apologies for bigotry are over; there should be repercussions to anti-black bigotry, duration!” Ndlozi composed on Twitter, publishing photos of a vandalized H&M shop and video footage of shouting EFF fans.

H&M South Africa did not react to an ask for remark, however its regional site brought an apology for the ad.

FILE PICTURE – A logo design is envisioned on a retail store of Hennes & & Mauritz( H&M) in Geneva, Switzerland, October 11,2016 REUTERS/Denis Balibouse

” Our position is easy, we have actually got this incorrect and we are deeply sorry,” the apology read.

Cops stated they were keeping track of the demonstrations, however that they had actually made no arrests up until now.

Demonstrations over viewed business misbehavior have a history of turning violent in South Africa, where some motorists for ride-hailing service Uber have had their cars torched over the previous year by routine taxi operators.

Reporting by Alexander Winning; modifying by Alexander Smith

Our Standards: The Thomson Reuters Trust Concepts.

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